The ABC of Stock Speculation - Hardcoverby S. a. Nelson (Author) In 1884, Charles Dow, the Wall Street Journal's famous first editor, published the first stock market average and in the years after, he formulated, through his editorials, a wide ranging economic philosophy that has come to be known as "Dow's Theory." In fact, S. A. Nelson coined the term when he collected Dow's editorials together in this 1902 volume. Topics discussed include: methods of reading the market cutting losses